Skype Qik – A New 42-second Video Messaging App

Skype Qik is a new video messaging app released by Microsoft this month.

With the popularity of apps like Whatsapp and Snapchat, this will be a standalone app that will allow the users to create and  send short 42 seconds long video messages from their smartphone to other Skype Qik users.

“Young people expect light, fast, and always on communication systems,” claims Piero Sierra, Director of Product Management from Skype. The need to create something fast, and light, pushed Skype to ditch text-based SMS communications and the need for logins and passwords which means Skype Qik can only works with a single device, your mobile phone assigned to your SIM number, with which you can record video messages instead of writing them. Piero Sierra stated also that “The way people communicate has changed.”

So Skype Qik is Skype’s response to the shift in the way we communicate. It’s a simple, lightweight video messaging app that let’s you record quick videos and then send them to contacts already in your address book. The videos can’t be exported out of the app, and are automatically deleted after two weeks.

With the global shift of VOIP communcations towards the mobile market, the company is hoping Qik will be the answer for them, but instead of just  another messaging app, they’re hoping video will be the answer to their success, creating an app thats stans out afgainst an already crowded market place.

Aiming Skype Qik at the youth market brings a whole pile of issues that the company seems to be aware of. A cool feature is the ability to delete the video in your phone and the person you have sent it too.

Also realising that kids secretly message when they aren’t supposed to, skypes made sure the app has the capability to pre-record responses, to rreate your own visual emoji that you can use to respond with when you can’t record you own.

It’s a bold new move from the people at Skype, so let’s see if it becomes just another messaging service, or a another groundbreaking service from the people that first brought VOIP to you.

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